Join the Ball Movement
By Zach Leshin
Over the past year, Lavar Ball, father of basketball players Lonzo, Lamelo, and Liangelo, has boosted his family's popularity and helped sell their own merchandise. He has also made many accusations that he can beat Michael Jordan, a 6-time NBA champion, 14-time MVP, who attended 14 all-star games. These claims have stirred up many crowds, but overall made the Ball family more well-known and recognizable. Lavar has been on various social media platforms and a handful of talks shows and sports channels.
Jaden Heinemann, a sophomore JV basketball player at NHS, discussed his opinions on Lavar Ball.
“I think that Lavar is hurting the boys careers,” said Heinemann. “Lavar turned down huge shoe deals from multiple companies that he should have taken into consideration. The Big Baller brand shoes are not worth their price.”
Lavar is an AAU basketball coach for a team called the Big Ballers. His youngest son Lamelo Ball plays on the team. The team recently attended a tournament in Las Vegas, facing another big name Zion Williamson.
Attendance for the game was overwhelming with 10 packed rows of people in the stands and people climbing chairs, ladders, and tables just to get a decent view of the basketball game. A live stream on Facebook reached over 800,000 views at 1:45 am eastern time. This clearly reveals the mass appeal and popularity Lavar Ball has brought to his family.
Novato High School's varsity basketball coach Rob Barde provided some insight on the Ball family.
“I think that he's helping their fame, but I can’t stand the guy,” said Barde. “I think he’s a perfect example of what’s wrong with parents out there. But I think what he’s doing is working because they are growing in popularity before they even get to the NBA.”
Lavar’s oldest son, Lonzo, was recently drafted by the Los Angeles Lakers as the second overall pick in the NBA Draft. Lavar had made Lonzo's entry to the league more hyped and noteworthy than it would have normally been. People talked more about Lonzo going to the Lakers than Markelle Fultz going to the Philadelphia 76ers with the number one overall pick. There were huge discussions on whether Lonzo would play for the Lakers, his hometown team. Lavar’s overly-confident attitude led him to make it clear to the world that his son would play for the Lakers. He was correct, and somewhat justified.
The Ball family has continued to increase their fame as they now have a show called “Ball Or Nothing” and are continuing to increase their merchandise sales. The Ball family is here to stay